About Us
We exist so homeowners never second-guess a contractor again.
Our story
A family-owned company, for families.
Hero Pro was founded by Peter Goodwin, best known for building Groove Life into a nationally recognized brand defined by quality and customer experience.
The catalyst was personal. Peter's wife kept having frustrating experiences with contractors, rushed estimates, unclear communication, and a general sense of not being taken seriously. He decided to build the kind of home services company he'd want his own family to hire.
“When I'm at work and she's the one meeting contractors at our home, I want her to feel safe, respected, and fully informed.”
Our values
- 01
Do what we say we'll do
No surprises. No creeping scope. If we commit, we deliver.
- 02
Communicate clearly
We set expectations up front and keep you informed at every step.
- 03
Respect your home
Your time, your space, your budget, handled with care and discretion.
- 04
Build relationships, not transactions
We want to be your home's trusted partner for decades, not a one-time vendor.
Leadership
The team behind Hero Pro.
Peter Goodwin
Founder & CEO
Founder of Groove Life, a nationally recognized brand built on quality and customer experience. Started Hero Pro after his wife's frustrating experiences with home contractors.
Garrett Scott
Chief Operating Officer
Former SVP of Operations at Groove Life. Leads operational excellence across every service line.
Ken Harrison
Director of Operations
Decades of experience across construction, HVAC, plumbing, and electrical work.
Lead Technicians
Andrew Mace
Lead Technicians
Cole McSorely
Lead Technicians
Ready to work with Hero Pro?
Tell us about your home. We'll respond within one business day.